What makes an Email Subject Line stand out in the crowded inbox?
The regardless recipient knows the sender, opening an email depends on essential elements that your email’s subject line should possess. Before digging into the examples, let’s read few fundamental factors what makes a great subject line. Urgency: Communicating urgency and scarcity in the email subject line help recipients to click on emails. An Offer: Especially common among e-commerce players. The day end offers, new products launches or free/discounted offers lead recipients to click based on the human tendency to have free/discounted things. Curiosity: If subject lines include natural curiosity or interest helps to get more information and result in high open rate. Personalization: Subject lines indicating subscribers’ preferences, likes/dislikes, jobs etc. It should cater towards the individual. Name Recognition: When you understand individual preferences, including their names in your content and mentioning in the subject lines, helps to attract subscribers. Timeliness and relevance: Crafting email subject lines that incorporate trending topics or timely headlines can help you establish your brand as an authority within your industry. Cool Stories: The Compelling allusive story in the subject lines stating cool stories intrigue readers to open or click the email to read the story. One of the finest ways to write email subject lines for higher opens without being marked as spam is by using the words that trigger the natural human tendencies and psychological ethics. Let’s read out 15 examples of the best subject lines for your email marketing campaigns that fall under some important fundamental factors. Have a look!