Branded content twice as impactful as display ads: A Research
According to a recent report titled “Storytelling: The Current State of Branded Content,” conducted by Forbes and S.I. Newhouse School of Public Communications at Syracuse University in collaboration the impact of branded content was found to be superior in comparison...
Google launches YouTube Go for India, designed to work on slow Internet
As announced by Google at its second edition of Google for India event, held in the national capital on Tuesday, the search giant is launching an Android app for India called YouTube Go. The app however is in beta and...
Mobile leaving the desktop behind on global path to purchase: Report
A new research conducted by Criteo revealed that for the first time ever the majority of mobile transactions are being delivered by smartphones in every major global market. The Criteo study also signaled that the apps are driving a larger...
Global spend on Facebook & Instagram for mobile app install ads reaches 54%
According to a recent research conducted by Kenshoo marketers worldwide are spending 54% more on Facebook & Instagram ads for driving mobile app installs. Mainly, video & carousel format ads are helping them in generating a 95% increase in total...
LinkedIn rolls out conversion tracking features to help marketers boost ROI
In an initiative to transform how marketers measure campaign successes and help them boost ROI, the professional networking giant LinkedIn has launched conversion tracking feature which includes a set of capabilities for improved campaign measurements. The conversion tracking feature, which...
Facebook to roll out new features for small businesses-Digiperform
In an initiative to make it easier for small businesses that want to market their product or services to consumers on other countries, Facebook is all set to expand its services for them. As announced by the social media giant...
Asia Pacific now accounts for 50% of all internet users: A Report
According to a new research conducted by We Are Social, the Asia-Pacific region has exhibited a remarkable growth in terms of the web audience with an increase of 20% in just 18 months. Digital in APAC 2016 from We Are...
The Digital Marketing Future in India: A Walk-Through!
Last year itself India recorded an increasing number of 277.4 million internet users and as per a number of studies & researches the figure is expected to grow to 411.1 million in the year 2018. The most remarkable point is...