Digital Marketing & E-commerce Landscape in India in 2016: A Sneak Peak
Like any other form of marketing, digital marketing requires you to take the hold of the data first and so every marketer has a great affinity for related statistics. Whether it is about reviewing the customer adoption of the latest...
Web users in India will double to 730m by 2020: Nasscom & Akamai
As revealed by the figures from a recent report ‘The Future of Internet in India’ generated by Nasscom and Akamai Technologies the number of web users in India will double to 730m by 2020 compared to 350m at the end...
Global smartphone sales grew 4.3% in 2016 second quarter: Gartner
As revealed by a recent report generated by the market research firm on Thursday Gartner the total number of smartphones sold to the end-users is 344 million units globally in the second quarter of 2016, which is a 4.3% lift...
YouTube to bring mobile live-streaming very soon
YouTube announced recently that online video sharing company is going to launch its very own live-streaming feature for the mobile app that will be available to all users very soon. The new feature will allow the users to broadcast live...
Google launches new tool to block ads & manage personal data
In an initiative to make it easier for users to manage ads & personal data, tech giant Google is going to launch a new privacy tool very soon that will allow the users to block certain advertisements from appearing on...
India has the second largest LinkedIn user base
Mainly driven by India, Microsoft-owned LinkedIn has crossed a mark of 100 million users in the Asia Pacific region, according to new data. India has the second largest user-base for the business-based social network after the home market with 37...
Facebook rolls out a new feature to control ads: makes it more ROI oriented
The way content is increasingly shifting to the internet, it has become crucial to improve the online experiences and act more immersive & intuitive. Yet, there are a number of digital ads that don’t keep up. Internet users have witnessed...
A Learner’s Guide to Affiliate Marketing
Technically, it was the year 1996 when affiliate marketing was first introduced in Amazon and now it has become one of the widely used forms of marketing. Affiliate marketing is nothing but the method of earning money in the form...
Snapchat rolls out ‘suggest a friend’ feature
Snapchat has launched a new feature called ‘Suggest a Friend’ that will help brands and users get more followers. Earlier, users had to find the exact Snapchat handle and suggested names manually to friends. Users will be access the new...